Ride-sharing service Uber partnered up with fashion retailer Joe Fresh to offer a memorable holiday shopping experience.
For one day only (Saturday, December 6th), Toronto shoppers will be treated to a free ride to Joe Fresh (Queen street location) in an UberX. Upon arrival, guests will receive a Joe Fresh gift bag, along with a code for 30% off all subsequent purchases.
To sign up, Uber users need only to enter the promotional code "HolidayInOrange" into their app. From 11am-6pm, users will be able to request a "Joe Fresh" vehicle (a festively-wrapped UberX). Images of the ride can be uploaded to social media under the hashtag #JoeFreshUber. If you're interested in receiving VIP Holiday treatment, the Uber and Joe Fresh holiday shopping experience is the way to go!
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
Trend Themes
1. Chauffeured Shopping - Ride-sharing services partnering with retailers to offer free rides and promotional discounts for a memorable shopping experience
2. On-demand Promotions - Retailers partnering with on-demand services to offer promotions in real-time, to entice customers to visit the store
3. Social Media Branding - Incorporating user-generated content such as hashtags and images to enhance branding campaigns on social media
Industry Implications
1. Retail - Retail industry can partner with ride sharing services to attract more customers and boost sales during promotion periods
2. Transportation - Ride-sharing services can develop partnerships with retailers to offer personalized, in-vehicle shopping opportunities to customers
3. Marketing and Advertising - Agencies can focus on implementing creative strategies that involve on-demand promotions, social media branding and enhanced user experiences to drive customer engagement and brand loyalty