Every year, RBC rewards its Avion cardholders with a unique holiday experience in selected malls in major markets across Canada. The RBC Avion Holiday Pop-Up Boutique is designed to provide valued RBC customers with a place to escape the holiday shopping chaos and relax for a little while before heading back out to join the hoards of mall-goers. In each of these pop-up boutiques, Avion customers are treated to several perks intended to make holiday shopping a little easier on everyone. Cardholders are offered valet parking, free coffee and Wi-Fi, gift-wrapping services, as well as a relaxation lounge featuring a piano player.
RBC works with its agency, Match Marketing, as well as the Toronto-based design and fabrication firm, Holman, to bring the boutiques to life. In the months leading up to the holiday season, a vacant retail store-front at each mall is selected and undergoes a complete redesign. Each boutique is customized to the space to provide visitors with a unique experience at each location.
RBC also runs social media contests where visitors can win some of the most coveted gifts of the season.
Rejuvenating Holiday Pop-Ups
This RBC Avion Shop Rewards Customers for the Holidays
Trend Themes
1. Personalized Pop-up Experiences - Creating unique and customized experiences for customers through pop-up boutiques can differentiate brands and enhance customer loyalty.
2. Convenience and Relaxation Services - Providing valet parking, gift-wrapping services, and relaxation lounges can offer customers convenience and a stress-free shopping experience.
3. Social Media Contests and Engagement - Running social media contests can generate excitement, engage customers, and increase brand visibility during the holiday season.
Industry Implications
1. Retail - Retailers can take advantage of pop-up boutiques to create immersive experiences and boost sales during the holiday season.
2. Hospitality - Hotels and resorts can incorporate similar convenience and relaxation services to enhance the guest experience and differentiate themselves from competitors.
3. Marketing and Advertising - Marketing agencies can help businesses design and execute personalized pop-up experiences, as well as manage social media contests to drive brand engagement.