As winter months will soon be upon us, many brands launch special holiday cocktail recipes that are designed to delight consumers, introduce a festive kick, and, more importantly, showcase the qualities and tastes of the product.
This year, gut-friendly beverage brand Xicama enters the picture. The main ingredient of the superfood drink is Jicama. As the ingredient has gained immense popularity over the last year — it even sold out during Coachella, Xicama decides to embrace the festive spirit and launches a Jicama-based holiday cocktail recipe. The activation utilizes the 'Xicamix,' which was developed in collaboration with Bar Lab/Broken Shaker. The recipe calls for a 2-3 oz of the mix and 1 oz of liquor. Individuals are required to shake the mixture over ice and then serve.
Photo Credits: Xicama, Bar Lab
Jicama Holiday Cocktail Recipes
With the Popularity of the Ingredient, Xicama Boasts a New Recipe
Trend Themes
1. Jicama-based Cocktails - The increasing popularity of Jicama creates opportunities for mixologists and brands to create unique cocktails with a gut-friendly ingredient.
2. Gut-friendly Beverages - The trend of gut-friendly foods and drinks creates a potential market for innovative beverage brands with unique recipes and relevant health benefits.
3. Holiday Cocktail Recipes - With the holiday season approaching, there are opportunities for brands to showcase their products and create festive drink recipes that appeal to customers' tastes and preferences.
Industry Implications
1. Beverage Industry - The beverage industry can explore the potential of unique ingredients like Jicama and develop innovative gut-friendly drink recipes that cater to customers' health concerns and preferences.
2. Food and Hospitality Industry - Restaurants, bars, and hotels can incorporate Jicama-based cocktails into their menus and offer customers creative and healthy drinking options that differentiate them from competitors.
3. Health and Wellness Industry - Brands that specialize in the health and wellness industry can explore gut-friendly beverage trends and create innovative recipes that appeal to customers' desire for healthy and functional drinks.