To celebrate the Christmas season, Kellogg’s hosted its first-ever 'Holiday Baking Challenge' at the Kellogg’s Café in New York City. Hosted by 'Top Chef' host Padma Lakshmi, the competition put a festive twist on classic Kellogg’s cereals.
Kellogg’s Holiday Baking Challenge took place on December 13 and included bakers from across the country. Each baker was tasked with creating a seasonal tart using cereal as one of the key ingredients. The winning dish was a Pear Berry Tart made with Frosted Flakes, which included the cereal in the flour, crust, and mixed into the cheese-mascarpone center. The winning treat was developed by Sara Mellas from Oakland, California, who picked up a Tony the Tiger trophy and an exclusive dining experience. Her recipe will also be featured at Kellogg’s Café for a limited time.
Cereal Brand Baking Competitions
Kellogg’s Just Hosted Its First-Ever Holiday Baking Challenge
Trend Themes
1. Cereal-ingredient-usage - Cereal brands are exploring new ways of using their products as ingredients in recipes to create seasonal desserts.
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Industry Implications
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