Hoka One One launched mobile shopping capabilities through the Snapchat platform. The new shopping experience gives users the ability to access the AR store, where consumers will have the ability to virtually try on shoes ahead of purchase. Through the launch of the AR store, Hoka One One may be able to reach younger consumers. Additionally, consumers may be more likely yo purchase a product if they can see how it looks before purchase.
The AR store will only be available to a certain number of Snapchat users, and it can be accessed through the World Lens feature. Users can select the 'shop now' button in order to purchase products from Hoka One One on the Snapchat platform.
Social Media AR Stores
Hoka One One Created an AR Store for a Select Number of Snapchat Users
Trend Themes
1. Mobile Shopping - The integration of AR technology in mobile shopping experiences allows consumers to virtually try on products, increasing engagement and purchase intent.
2. Augmented Reality - The use of AR technology in social media platforms creates immersive shopping experiences, attracting younger audiences and driving brand loyalty.
3. Social Commerce - The integration of shopping features directly within social media platforms enables seamless purchase experiences, leading to increased conversion rates and customer satisfaction.
Industry Implications
1. Retail - Retailers can leverage AR technology to create virtual try-on experiences, enhancing the online shopping journey and driving sales.
2. Social Media - Social media platforms can explore the integration of AR commerce features to enhance user engagement, increase time spent on the platform, and generate new revenue streams.
3. Footwear - Footwear brands can utilize AR technology to provide shoppers with realistic virtual try-on experiences, reducing returns, and boosting customer satisfaction.