The H&M Spring/Summer 2011 catalogue is a bright and fashionable mix of bathing suits, workout attire, lingerie and day wear. The collection is shown off by the gorgeous gap-toothed model Jessica Hart.
Some of the featured bathing suits include basic colors, floral prints and bohemian vibes. Easy styles that are perfect for just about everyone!
The lingerie collection features bras, panties and cute pj sets that are perfect for warm summer nights.
The H&M Spring/Summer 2011 clothing choices include gorgeous ruffled tops, printed tops, nautical-themed dresses and basic denim shorts. The collection features a lot of simple colors so that fashionistas can easily mix, match and change up their wardrobe. This summery collection would definitely make for a quick packing session when jetting off for a vacation.
Vacation-Ready Summer Collections
The H&M Spring/Summer 2011 Catalogue is Full of Sassy Styles
Trend Themes
1. Bathing Suit Variety - Disruptive innovation opportunity: Develop a customizable online platform that allows users to design and order their own unique bathing suits.
2. Sustainable Lingerie - Disruptive innovation opportunity: Create a line of eco-friendly and ethically sourced lingerie to cater to the growing demand for sustainable fashion.
3. Versatile Summer Wardrobe - Disruptive innovation opportunity: Introduce a clothing rental service that offers a wide range of stylish summer outfits, allowing customers to constantly refresh their wardrobe with minimal environmental impact.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate virtual reality technology into the fashion retail experience, allowing customers to virtually try on clothes from the convenience of their homes.
2. Custom Apparel - Disruptive innovation opportunity: Develop advanced 3D body scanning technology to accurately measure customers' bodies and create personalized clothing items with a perfect fit.
3. Subscription Fashion - Disruptive innovation opportunity: Launch a subscription-based fashion service that provides curated summer wardrobe boxes tailored to customers' personal style preferences and body measurements.