At a quick glance, model Taylor Hill could easily be mistaken for actresses Lily Collins or Camilla Belle with her gorgeous dark mane and bold brows; yet it becomes apparent in the H&M Spring 2014 Divided ad campaign that she is a talent in her own right. Showcasing loungewear looks perfect for a lazy Sunday afternoon, her effortless beauty shows women that sometimes less really is more. Granted, not everyone is blessed with her good looks.
Posing in front of Camera Link photographer Hasse Nielsen's lens for the H&M Spring 2014 Divided ad campaign, the brunette beauty is captured on location in a mix of striped dresses, throw-on tees and long socks. It is the perfect contrast to the recent H&M By Night ad campaign.
Natural Beauty Loungewear Ads
The H&M Spring 2014 Divided Campaign Stars Taylor Hill
Trend Themes
1. Effortless Beauty - Disruptive innovation opportunity: Develop beauty products that enhance natural features and promote a more effortless, minimalistic beauty routine.
2. Loungewear Fashion - Disruptive innovation opportunity: Create comfortable and stylish loungewear options for women to wear on lazy days or at home, blurring the line between fashion and comfort.
3. Casual Advertising Campaigns - Disruptive innovation opportunity: Explore new ways to showcase products and connect with consumers through casual and relatable advertising campaigns.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Introduce natural and minimalist beauty products to cater to the growing demand for effortless beauty routines.
2. Fashion - Disruptive innovation opportunity: Blend comfort and style in the fashion industry by designing loungewear pieces that are trendy and versatile.
3. Advertising - Disruptive innovation opportunity: Revolutionize advertising campaigns by moving away from traditional glamour and focusing on casual, relatable imagery.