The fast fashion retailer is renowned for providing the latest trends at an affordable cost and the new H&M Kids Back-to-School Line looks to offer the younger generation not simply a playful wardrobe, but a touch of style taken from blogs and the street.
The H&M Kids Back-to-School Line features eccentric patterns that includes cat-covered leggings for the girls and hip accents for the boys like vibrantly printed shirts and hats. Each of the styles looks like something you'd find in the adult section, which is helping to break down the barrier between kids clothing and young adults, but might also be going a bit too far too fast.
The H&M Kids Back-to-School Line interprets of-the-moment styles and brands to deliver something that hip parents will surely flock to dress their children in.
Hipster Kiddie Collections
The H&M Kids Back-to-School Line Blends Swag Images and Patterns
Trend Themes
1. Kidult Fashion - Expanding adult fashion trends to kid's clothing for stylish kids.
2. Playful and Eccentric Patterns - Incorporating bold patterns and prints for kids' clothing to reflect individuality and creativity.
3. Inclusivity of Younger Generation - Breaking down the barrier between kids clothing and young adults fashion trends.
Industry Implications
1. Children’s Retail - Opportunities for brands to create trendy and fashionable clothes for generation Z and alpha kids.
2. Fashion - Opportunities for new markets to experiment with playful and eccentric patterns.
3. Marketing and Advertising - Opportunities for targeting hip parents who value stylish clothing for their children.