H&M has teamed up with Finnish retailer Marimekko and will offer a range of vintage-style fashions inspired by Marimekko's most popular patterns from the 1950s, 1960s and 1970s. The collection of some 50 products will be sold in H&M's stores worldwide starting April 2008.
"Our design team has long admired Marimekko's vivid prints and colours. When our designers came up with the idea of creating a collection with Marimekko prints, it felt natural and just the right time. The summer collection 2008 will be joyfully fresh like a vitamin injection," states H&M head of design Margareta van den Bosch.
The range will have a “graphic overall look†and include 70s-style dresses, tunics, skirts and shorts for women, with men having to make do with shirts and shorts. There will also be some children's items and accessories.
H&M's Retro Finnish
Marimekko Collection Influenced By 50s, 60s, 70s
Trend Themes
1. Retro Fashion - Opportunity for retailers to collaborate with vintage-inspired brands and offer trendy nostalgic collections.
2. Vintage Patterns - Growing demand for fashion items featuring popular patterns from past decades, providing an opportunity for brands to tap into nostalgia.
3. Graphic Design Influences - Designers incorporating graphic elements from different eras into their collections, creating a visually striking and unique aesthetic.
Industry Implications
1. Fashion Retail - Retailers can partner with vintage brands to create limited-edition collections, attracting customers looking for unique fashion pieces with a nostalgic flair.
2. Textile Manufacturing - Textile manufacturers can develop partnerships with fashion brands to supply fabrics inspired by vintage patterns, meeting the demand for nostalgic fashion in the market.
3. Graphic Design Services - Design agencies specializing in graphic design can collaborate with fashion brands to create visually appealing collections that incorporate retro graphic elements.