If sustainable and social good products pique your interest, H&M for Water is a must-see campaign. The Swedish retailer has launched a new collection of resort wears for the entire family, where 25% of sales will go towards sustainable water projects.
Since 2002, the brand has sold swimsuits to support international development projects. H&M has decided to expand its initiative this year, by releasing a full collection made of sustainable materials such as Tencel, linen and organic cotton. The proceeds support an organization called WaterAid, a non-profit group that provides access to clean drinking water and sanitation to the developing world. The H&M for Water lookbook is full of Hawaiian beach motifs, festival-ready bralets and punchy coral accessories.
H&M is focusing its donations towards projects in Bangladesh, India and Pakistan where they employ workers to manufacturer its goods.
Tropical Charitable Fashion
The H&M for Water Provides Access to Sanitation and Clean Water
Trend Themes
1. Sustainable Fashion - Exploring the use of sustainable materials in fashion to support social good projects.
2. Resort Wears - Creating resort wear collections that contribute to sustainable water projects.
3. Access to Clean Water - Promoting initiatives that provide access to clean drinking water and sanitation in the developing world.
Industry Implications
1. Fashion Retail - Opportunities for fashion retailers to collaborate with non-profit organizations and support sustainable water projects.
2. Manufacturing - Manufacturers can partner with brands to contribute to social good projects in countries where they produce goods.
3. Non-profit - Non-profit organizations can collaborate with fashion brands to raise funds and support access to clean water initiatives.