The Umbro 'Icons Re-Issue' collection celebrates Umbro's long-standing football history, providing football kits for the England team ever since the World Cup was won on home soil back in 1966.
To commemorate its rich football history and stylish sportswear heritage, a collection of history-inspired sportswear was created. The four featured garments are a stitch-for-stitch recreation of four of the brand's most iconic pieces. The Umbro Icons Re-Issue collection pays homage to four classic silhouettes which signify Umbro’s reputation for creating smart football clothing.
Featured in the history-inspired sportswear collection are the the ’66 Anthem Jacket, worn by Sir Alf Ramsey (England manager who helped the team lift the country’s first World Cup); the Mexico ’70 Jersey, worn by the team when they played eventual winners Brazil, in what is regarded as one of the best World Cup tournaments ever; the Taped Track Jacket, a garment which signified a new movement in sportswear branding; and last but not least the Drill Top, a seminal piece of clothing that reigned supreme in England during the '90s.
These four history-inspired sportswear pieces, an exact recreation of the original, ooze history and are available from http://www.umbro.com.
History-Inspired Sportswear
The Umbro Icons Re-Issue Collection pays Homage to Classic Silhouettes
Trend Themes
1. History-inspired Sportswear - The trend of history-inspired sportswear offers opportunities for brands to celebrate their heritage and create unique collections.
2. Recreating Classic Silhouettes - The trend of recreating classic silhouettes allows brands to tap into nostalgia and offer customers a sense of familiarity with modern designs.
3. Nostalgic Branding - The trend of nostalgic branding enables brands to connect with consumers emotionally by evoking memories and iconic moments from the past.
Industry Implications
1. Fashion - The fashion industry can explore history-inspired sportswear to create unique collections that resonate with customers.
2. Sportswear - The sportswear industry can capitalize on the trend of recreating classic silhouettes to offer customers a blend of retro designs and modern functionality.
3. Marketing and Advertising - The marketing and advertising industry can leverage nostalgic branding to create compelling campaigns that evoke emotions and resonate with consumers.