Hirundo is a Portuguese footwear brand that specializes in eco-friendly solutions. Currently, only 40% of major shoe production companies have sustainability strategies in place. The Portuguese company aims to change this by bringing the world its Sustainable #Slowdown Sneakers.
Hirundo disrupts old shoe production manufacturing models to conceive its own system that uses local materials and local traditional shoe-making skills. The company engineered long-lasting quality products that never see landfills. All the components used to create the Hirundo shoes are locally sourced. Moreover, the leather used is certified by the Leather Working Group, responsible for ethical and environmental standards in leather production. In addition, the shoes are dyed with non-toxic vegetable tan and lined with cork insoles.
Carbon-Neutral Footwear
Hirundo Launched a Collection of Carbon-Neutral Sneakers
Trend Themes
1. Sustainable Footwear - The trend of producing eco-friendly and carbon-neutral footwear is disrupting the old manufacturing models, creating an opportunity for innovative companies to create long-lasting quality and locally sourced products.
2. Local Sourcing - The trend of locally sourcing components is disrupting the traditional global supply chain, like the leather industry, providing an opportunity for companies to become more sustainable and ethical
3. Circular Fashion - The trend of reducing waste and preventing landfills by creating long-lasting quality products is disrupting the linear fashion industry, creating an opportunity for sustainable and circular fashion companies to emerge
Industry Implications
1. Footwear - The footwear industry is being disrupted by companies producing eco-friendly and carbon-neutral footwear with locally sourced components.
2. Leather - The leather industry is being disrupted by the trend of locally sourcing components, like leather, to become more sustainable and ethical.
3. Fashion - The fashion industry is being disrupted by the trend of creating long-lasting quality products and reducing waste to become more sustainable and circular.