In a bold move to stand out during the festive season, Burger King UK has launched the cheeky 'Hijacking Christmas' campaign from BBH, including a rewrite of a classic Christmas tune.
Adding a musical twist, the cult classic "Driving Home For Christmas" has been reimagined as "Driving (Thru The) Home (Of The Whopper) For Christmas," guiding people to 21 Burger King Drive Thru locations across popular UK motorways. Accompanying this is an eight-minute 80s-style music video featuring a singing satellite navigation, that monotonously announces the different routes one can take to get to Burger King from various parts of the United Kingdom. For example, "In Leicester, head east on Meridian Way, fifth exit round the Leisure Park. Fancy a milkshake?"
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Trend Themes
1. Musical Brand Rewrites - The Burger King 'Hijacking Christmas' campaign showcases the trend of brands rewriting classic songs to create catchy and memorable ads.
2. Drive-thru Guide Campaigns - Burger King's 'Hijacking Christmas' ad demonstrates the trend of using music videos and clever lyrics to guide customers to drive-thru locations during the festive season.
3. 80s-inspired Music Videos - The 'Hijacking Christmas' campaign by Burger King embraces the trend of creating 80s-style music videos, combining nostalgia with advertising to captivate audiences.
Industry Implications
1. Fast Food - Burger King's 'Hijacking Christmas' campaign showcases a disruptive innovation opportunity for fast food chains to use creative song rewrites and music videos to attract customers during the holiday season.
2. Advertising and Marketing - The 'Hijacking Christmas' campaign by Burger King highlights an innovative approach in the advertising and marketing industry, where brands can hijack classic songs to create memorable and attention-grabbing ads.
3. Music and Entertainment - The trend of using 80s-style music videos, like Burger King's 'Hijacking Christmas' ad, presents an opportunity for the music and entertainment industry to collaborate with brands to create engaging content that resonates with audiences.