Puris is a crop genetics company with a "regenerative story" and, recently, the business has been getting a lot of hype due to a high-protein pea variety it engineered. Three of its pantry product are available for purchase on Amazon. These include the Sweet Lupin Flour, the Organic Pea Protein Crisps, and the Pea Protein Powder.
With more and more people turning to plant-based, minding their health and sustainability, ingredients that can substitute meat are on the rise. Puris' high-protein pea variety is excellent for "amping up the alt-meat industry" with another option. The brand works "in tandem with growers"—from the Genetics Program to providing agronomic data support. This innovation in farming can be grown at commercial farms around the United States while before, it was "confined to the midwest and Canada."
High-Protein Pea Varieties
Puris is Revolutionizing the Farm and Alt-Meat Industry
Trend Themes
1. Plant-based Meat Substitutes - Puris' engineered high-protein pea variety presents an opportunity to further disrupt the alt-meat industry with another option for replacing meat.
2. Regenerative Agriculture - Puris' focus on crop genetics and working with growers presents an innovation opportunity to promote and expand the practice of regenerative agriculture.
3. Sustainable Ingredients - As more people turn to sustainable and healthy food choices, Puris' use of high-protein peas presents an opportunity for sustainable ingredient innovation.
Industry Implications
1. Alternative Meat Industry - Puris' high-protein pea variety presents an opportunity to disrupt the alt-meat industry with more sustainable and plant-based options.
2. Agriculture Industry - Puris' work in crop genetics and regenerative agriculture presents an opportunity to revolutionize and expand the agriculture industry.
3. Food Manufacturing Industry - Puris' sustainable ingredients provide an innovation opportunity for the food manufacturing industry to develop more healthy and sustainable products.