KKW Beauty, the new cosmetics brand that's fronted by the famed socialite Kim Kardashian West, recently updated its selection of offerings with individually packaged contouring and highlighting sticks.
Formerly, the contouring and highlighting sticks were only offered as pre-picked sets, making the products have limited range for many consumers, especially those with deeper skin tones. In addition to offering the contouring and highlighting sticks as individual products, KKW Beauty has responded to criticisms concerning the small amount of formula that came in the previously released sets. Due to this, the individual products contain double the formula, making them last longer and be more resilient to any breakage that might occur through application.
The new contouring and highlighting sticks are currently available on the KKW Beauty site.
Updated Celebrity Highlighting Sticks
KKW Beauty Now Offers Individal Contour and Highlight Sticks
Trend Themes
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Industry Implications
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