HighHello is a monthly club that delivers a curated box of cannabis to a subscriber's doorstep and it's focused on making the experience of discovering new products fun and educational.
Inside their mixed box, members will receive a thoughtful selection of five to seven items such as flower, pre-rolls, edibles and vapes. With their HighHello subscription, members also have the option of chatting with a virtual budtender for a 15-minute session so that they are familiarized with the specifics of the box or cannabis in general. Additionally, The Green Room blog shares a wealth of educational content on the latest news in cannabis, along with noteworthy products and brands.
The cannabis subscription club is live in Michigan with plans to expand.
Curated Cannabis Subscriptions
HighHello Makes Discovering Cannabis Products Fun and Educational
Trend Themes
1. Curated Subscription Boxes - The trend of curated subscription boxes is disrupting traditional retail methods by providing personalized and convenient shopping experiences to consumers.
2. Virtual Assistance - The incorporation of virtual assistants, like the virtual budtender, is creating a new market of remote personal advisors, opening up opportunities to connect customers with experts in any field.
3. Education-based Marketing - Companies are beginning to focus on providing educational resources and content to inform consumers on the benefits and use of their products, creating a more informed and loyal customer base.
Industry Implications
1. Cannabis Industry - The growing acceptance and legalization of cannabis has created a market of innovative companies focused on creating new products and experiences for consumers.
2. E-commerce - Curated subscription boxes are disrupting traditional e-commerce, providing a more personalized and convenient shopping experience directly to consumers.
3. Virtual Assistance - The incorporation of virtual assistants into various industries, like the cannabis industry, presents an opportunity for remote expert consultations to provide real-time support and advice for customers.