Valentino unveils a daring collection of elegant high-fashion varsity jackets. These newly released jackets were featured in Milan and will be part of Valentino's collection to be released in fall and winter of this year.
The high-fashion varsity jackets present a playful side to the luxurious designer label by adding feminine stitching. The jackets are decorated with various types of materials and styles including camouflage, butterflies and plaid.
This line of jackets is a modernized recreation of traditional varsity attire. While the theme of sportsmanship still runs strong in the aesthetic value, these jackets are more then a football player's go-to sweater. Each jacket is made with Italian wool that creates a majority of the body-covering vest. The sleeves feature vast amounts of plush leather that provide both warmth and comfort.
High-Fashion Varsity Jackets
These Jackets by Valentino are Stitched with Butterflies and Flowers
Trend Themes
1. Modernized Recreation of Traditional Varsity Attire - The trend of modernizing traditional varsity attire presents an opportunity for disruptive innovation in the fashion industry, combining sportswear aesthetics with high-end luxury.
2. Feminine Embellishments on High-fashion Jackets - The trend of adding feminine embellishments to high-fashion jackets opens up disruptive innovation opportunities in the realm of combining feminine and masculine fashion elements.
3. Luxurious Jackets Made with Italian Wool and Plush Leather - The trend of using high-quality materials like Italian wool and plush leather in jackets creates an opportunity for disruptive innovation in the luxury outerwear industry, focusing on high-end craftsmanship and comfort.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of modernizing traditional varsity attire and adding feminine embellishments to create innovative and unique high-fashion products.
2. Sportswear - The sportswear industry can embrace the trend of modernizing traditional varsity attire, incorporating luxurious materials and designs to create fashionable sportswear that blurs the line between athletics and high-end fashion.
3. Luxury Outerwear - The luxury outerwear industry can explore the trend of using high-quality materials like Italian wool and plush leather to create innovative and luxurious jackets that prioritize comfort and craftsmanship.