Wacko Maria, a Japanese label, recently joined forces with High Times, an iconic publication that's been advocating for the legalization of cannabis since the mid 70s, resulting in a range of High Times apparel.
Included in the collection are a range of pullover sweaters, varsity jackets, hoodies, button-up Hawaiian-style shirts, graphic tees, shorts, and even tote bags. All of the pieces pay homage to High Times in one way or another, whether it's featuring its name in its classic type, highlighting a past cover shoot, or just making use of the many cannabis themes that the publication celebrates.
All of the High Times apparel from Wacko Maria is set to launch on its website on July 6th.
Marijuana Magazine-Honoring Apparel
Wacko Maria's High Times Apparel Celebrates the Publication
Trend Themes
1. Cannabis Fashion - The emergence of High Times apparel highlights the trend of cannabis fashion, creating opportunities for related clothing, accessory, and lifestyle brands.
2. Marijuana Media - Collaborations between cannabis publications and fashion brands show a trend of marijuana media expanding, paving the way for growth in related industries.
3. Legalization Culture - The legalization of cannabis and its increasing acceptance within popular culture has created a trend of cannabis-themed products and experiences, opening doors for innovative businesses within the industry.
Industry Implications
1. Fashion - The collaboration between Wacko Maria and High Times demonstrates the emergence of cannabis fashion, providing opportunities for clothing and accessory lines that celebrate marijuana culture.
2. Media - The partnership between High Times and Wacko Maria indicates growth in the intersection of marijuana and media, presenting opportunities for businesses that cater to cannabis enthusiasts.
3. Cannabis - The acceptance and legalization of marijuana has created a new wave of opportunities to produce cannabis-themed products and experiences, catering to a growing market of cannabis consumers.