Based in Austin, Texas, High Brew Coffee is revolutionizing the on-to-go caffeine fix with a nutritious kick. The gluten-free recipe features a total of 12 grams of protein and three grams of fiber, alongside 130-150 mg of naturally occurring caffeine per serving. Moderately sweet, the Creamy Cappuccino + Protein utilizes pure cane sugar. In addition, the beverage is less acidic than traditional hot brewed coffee, making it more accessible to consumers with different tolerance.
High Brew Coffee's product boasts 100% Direct Trade Arabica beans, elevating the experience by allowing individuals to enjoy a high-quality caffeinated product on-the-go. Moreover, the company is in a Direct Trading Partnership, with partners located in the Antioquia region of Columbia.
Protein-Packed Cold Brews
High Brew's Creamy Cappuccino + Protein is Nutritious and Delicious
Trend Themes
1. Protein-packed Beverages - Opportunity for developing protein-rich cold brews or other non-traditional beverages.
2. Direct Trade Partnerships - Opportunity for companies to focus on ethical sourcing and develop partnerships with local farmers to enhance product quality.
3. Healthy Caffeine Alternatives - Opportunity for companies to offer low-acidic or plant-based caffeine alternatives for consumers with different tolerance levels.
Industry Implications
1. Beverage Industry - Incorporating protein and fiber into existing beverage products or developing new ones can open up a new market segment for companies.
2. Coffee Industry - Developing new brewing methods or products using Direct Trade partners and sustainable sourcing can improve product quality and appeal to conscious consumers.
3. Health and Wellness Industry - Partnering with beverage companies or developing related products can provide healthier caffeine alternatives for individuals with different dietary preferences.