Adventurous Woodsy Fashions

The Herschel Suppy Co. 2011 FW Lookbook Boasts Cozy, Plaid Ensembles

The Herschel Supply Co. 2011 Fall/Winter collection for men and women is showcased in a series of beautifully shot photographs against an array of stunning outdoor backdrops. The images from the lookbook follow a young man and woman on their outdoor adventures, boating on a river, hiking and resting on a rocky beach.

The Herschel Supply Co. 2011 Fall/Winter collection features ideal pieces and ensembles for outdoor activities during cooler temperatures. Complete with plenty of plaid, bulky knit sweaters and scarves, the collection offers plenty of cozy clothing to keep you warm. Noted features of the collection include its series of bags and backpacks, available in genuine leather and fantastic hues, including yellows, blues and reds.

Implications - It is imperative that businesses provide consumers with both practical and aesthetically pleasing products. Today's consumers demand much more than functional characteristics, and those businesses that prove capable of delivering these traits will see large returns.
Trend Themes
1. Practical Aesthetics - Businesses should focus on providing products that are both practical and aesthetically pleasing to meet the demands of today's consumers.
2. Outdoor Adventure Fashion - There is a growing trend of fashion collections that cater to outdoor activities during cooler temperatures, offering cozy and stylish clothing options.
3. Colorful Bags and Backpacks - Collections featuring bags and backpacks in vibrant hues such as yellows, blues, and reds are gaining popularity.
Industry Implications
1. Fashion - The fashion industry should incorporate practicality and aesthetics into their designs to meet consumer demands.
2. Outdoor Gear - The outdoor gear industry can capitalize on the trend of fashion collections designed specifically for outdoor activities.
3. Accessories - The accessories industry should focus on offering bags and backpacks in a wide range of vibrant colors to attract customers.

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