Scandinavian esports organization Heroic is teaming up with blockchain and cryptocurrency platform Polkadot. Under this agreement, Polkadot will become Heroic’s official blockchain sponsor.
As part of this partnership, Polkadot’s branding will be prominently displayed on Heroic’s jerseys and digital platforms, allowing the brand to reach a broader esports community and bolster its presence. The collaboration aims to infuse new energy into the esports scene through activations, community-focused events, and prize giveaways, promising to engage fans and participants alike.
The new partnership enables cross-chain transfers and supports the creation of decentralized applications on its network. Polkadot's work with Heroic will extend beyond sponsorship to include collaborative marketing and business development efforts.
"This partnership represents a significant step forward in uniting communities and bringing awareness on the potential of blockchain technology within the gaming and esports ecosystem. On a personal level, I am especially excited to continue working with the Polkadot community, which from day 1 has been enthusiastic, engaged and forward-thinking," said Oliver Valsfaard, CEO of Heroic.