The Hermes Spring 2014 campaign is utterly charming. It appears to star two shy forest nymphs, both of whom don't have a clue about the luxuries they are clad in nor the beauty they hold. Of course, models Diana Moldovan and Yumi Lambert are simply playing their roles to a T. Whether captured behind foliage or like a deer in the headlights while perched on a rock, they give the collection a fantastical appeal.
Shot by photographer Hans Silvester, the Hermes Spring 2014 campaign is nevertheless inspired by a safari theme, not a fairy one. And in place of a forest, they are captured in a jungle. Yet the marriage between the two ideas is not so dissonant. Beat Bolliger styled the photoshoot.
Forest Nymph Fashion Ads
The Hermes Spring 2014 Campaign Stars Diana Moldovan and Yumi Lambert
Trend Themes
1. Forest-inspired Fashion - A trend that incorporates natural elements into high-end fashion, allowing for a new take on luxury and sustainability.
2. Fantasy-themed Advertising Campaigns - A trend that adds a magical element to traditional fashion advertising campaigns, appealing to consumers' imagination and sense of wonder.
3. Nature-based Photography - A trend that captures fashion models in natural settings, creating a sense of harmony between the fashion industry and the environment.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating natural elements and themes in fashion design to reach a wider audience interested in sustainability.
2. Advertising - Disruptive innovation opportunity: Experimenting with fantasy and nature-based themes in advertising campaigns to stand out and appeal to consumers' emotions.
3. Photography - Disruptive innovation opportunity: Seeking out natural landscapes and settings for fashion photography to create a unique aesthetic that resonates with consumers.