Sports equipment is not known for being glamorous, however, Hermes has taken the Trioupointe Petanque set to a whole new chic level. Petanque is a sport that is similar to bocce ball with respect to throwing your piece (a ball) and trying to get it as close as you can to a mark called cochonnet. This sport is particularly popular in Europe, and Hermes saw an opportunity to elevate the standard equipment, and bring it into the world of luxury.
Hermes, a company that has always been know for its exquisite quality and taste, has made the standard petanque into a piece that one would gladly carry into a tournament. The stand, the part that supports the balls, is made out of a rich cowhide and since the case is not closed off, the equipment is put on display. Luckily enough the balls in the set are made out of carbon steel and is the perfect contrast to the leather exterior. This set is not only beautifully made, but the perfectly designed sports equipment is tailored to help you win the game.
High Fashion Athletic Equipment
Hermes Elevates the Petanque Set to a Luxurious Level
Trend Themes
1. Luxurious Sports Equipment - The trend of transforming standard sports equipment into high-end, stylish products presents a disruptive innovation opportunity for companies in the sports industry.
2. Elevating Everyday Sports - The trend of elevating standard sports such as Petanque into luxury experiences creates opportunities for companies to tap into the premium market and offer unique, high-quality products.
3. Merging Fashion and Sports - The trend of combining fashion and sports opens up innovative possibilities for companies to create stylish, functional sports equipment that appeals to fashion-conscious consumers.
Industry Implications
1. Sports Equipment - The luxury transformation of sports equipment like the Petanque set presents disruptive innovation opportunities for companies in the sports equipment manufacturing industry.
2. Luxury Goods - The trend of creating luxury sports equipment allows companies in the luxury goods industry to expand their product offerings and cater to affluent consumers looking for unique, high-end products.
3. Fashion and Accessories - The merging of fashion and sports in products like luxury sports equipment creates opportunities for companies in the fashion and accessories industry to tap into the athletic market and offer stylish, sporty products.