Sharable Music Playlists

Herd.fm is Starting a Revolution of Mixtape Giving

Remember spending hours creating those 90 minute two-sided mixtapes for someone? That special sequence of music expressing what you were feeling at a certain time… When was the last time you did that? When was the last time you had time to do that?

Herd.fm is a new iPhone app primed to take sharing and discovering music to a whole new level. This addictive and user friendly app makes it easy to share the music you’re listening to on your mobile phone to someone else on theirs. It’s like texting people a mix of music from your iTunes, or sharing a 5 song mixtape in less than five seconds. Cool features include being able to see where your music travels in what they are calling a "Trak Journey" -- a map that displays your location, where you sent your music and where it went from there.

Even better, Herd.fm boasts a stellar recommendation engine that analyzes your music taste by scanning what you’re listening to on iTunes and what you’re sharing on Facebook. Herd.fm instantly sends you a recommendation for new music every time you share music with a friend on Facebook or on Twitter. You can even stream the recommended song without leaving the app through SoundCloud or YouTube or click to download it for free from iTunes.
Trend Themes
1. Music Sharing - Herd.fm's platform for sharing music allows for new and innovative methods of music sharing for both individuals and businesses alike.
2. Personalized Recommendations - Herd.fm's personalized music recommendations based on users' listening habits and Facebook activity offer the potential for businesses to offer more personalized services to their customers.
3. Location-based Services - Herd.fm's Trak Journey map feature shows the potential for businesses to incorporate location-based services in their marketing campaigns.
Industry Implications
1. Music Industry - The music industry stands to benefit from Herd.fm's music sharing and recommendation platform as it offers new opportunities for music discovery and promotion.
2. Social Media Industry - Herd.fm's integration with Facebook, Twitter, and SoundCloud highlights the potential for businesses to utilize social media platforms to provide personalized recommendations and services to their customers.
3. Marketing Industry - Herd.fm's Trak Journey map feature showcases the potential for businesses to incorporate location-based services in their marketing campaigns, allowing for more targeted and personalized advertising.

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