Super hunky Irish actor Jonathan Rhys Meyers has gone from playing Henry VIII on Showtime's “The Tudors,†to landing a contract to be the face (and gorgeous body) of Energie Jeans.
“The campaign features Jonathan Rhys Meyers in a variety of denim-based looks which perfectly capture the rock 'n roll attitude of the Energie brand," People Magazine notes.
Implications - Companies that recruit high profile celebrities to their cause when devising a new marketing campaign can dramatically increase the attention and impact that it generates. A spokesperson that people perceive as talented, funny or attractive is ultimately going to improve the association that consumers have with the product that they are supporting.
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Jonathan Rhys Meyers As The New Face of Energie Jeans
Trend Themes
1. Celebrity Endorsements - Companies can benefit from using high-profile celebrities to represent their products, increasing attention and impact of marketing campaigns.
2. Rock 'n Roll Fashion - Denim-based looks can provide a rock 'n roll attitude for fashion brands.
3. Television to Advertising Transitions - Talented actors from popular TV shows can transition into being the face of a brand.
Industry Implications
1. Fashion - The fashion industry can benefit from using celebrity endorsements for denim-based looks.
2. Advertising - Advertising companies can cater to companies looking to use high-profile celebrities for their marketing campaigns.
3. Entertainment - Talented actors from popular TV shows can transition into endorsing fashion brands, benefiting both the entertainment and fashion industries.