Henri Campeã, a Brazilian visual artist and illustrator is the creative force behind Querida's vibrant brand identity. The illustrator creates the coffee brand's vivid illustrations in pink and green color schemes, for its bagged and tin-packaged products.
Designed for women by women, Querida "celebrates and uses femininity as a tool for inclusion, empowerment and positivity, creating emotional and physical well-being" and is inspired by "a woman’s personal experience with her body and mental health."
Having worked with big names like The New York Times, Coca-Cola, Snapchat and more, Henri Campeã teams up with Nathalia Jaramilo and Silvia Lucia for this project's art direction and graphic design. The result is a psychedelic visual identity that consists of blooming floral motifs, flying bee imagery and more shapes that subtly nod to a female's anatomy.
Psychedelic Coffee Branding
Henri Campeã's Brand Identity for Querida Boasts Vibrant Illustrations
Trend Themes
1. Psychedelic Branding - Opportunity for companies to embrace bold, trippy designs instead of stick to bland marketing.
2. Feminine Packaging - Feminine packaging with floral designs and pastel colors can appeal to female consumers.
3. Well-being Inspired Packaging - Packaging designs that focus on emotional and physical well-being can resonate with health-conscious consumers.
Industry Implications
1. Coffee Industry - Coffee companies can use psychedelic designs to stand out in a crowded market.
2. Health and Beauty Industry - Well-being inspired packaging can be utilized by companies that sell skincare, beauty products, and supplements.
3. Fashion and Accessories Industry - Feminine packaging can be adapted by fashion and accessories companies to target female consumers.