Hellz T-shirts for Fall 2009 feature "The Gentleman, The Philosopher, The Pervert, and the Rebel." There are a few problems with this: gentlemen don’t wear t-shirts, philosophers don’t believe in showing one’s beliefs on a t-shirt, perverts really shouldn’t advertise it to the world, and rebels don’t buy brand name clothing. At least not if they’re real rebels.
Anyway, the Hellz T-shirts apparently disagree. Hellz t-shirts use strong graphics carefully crafted to emote each theme. The model they chose for this collection is an unusual pick—he has been styled to suit the campaign perfectly.
T-Shirt Stereotypes
Hellz T-Shirts for Gentlemen, Philosophers, Perverts and Rebels
Trend Themes
1. Graphic T-shirt Fashion - Disruptive innovation opportunity: Create graphic t-shirts with unique and provocative designs that resonate with target audiences.
2. Contrarian Fashion Statements - Disruptive innovation opportunity: Design clothing that challenges societal norms and stereotypes, appealing to individuals who want to express their unconventional beliefs.
3. Unconventional Model Choices - Disruptive innovation opportunity: Challenge traditional beauty standards by featuring models with unconventional looks or styles to create a more inclusive and diverse representation.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Introduce unconventional and bold designs to the fashion industry, appealing to consumers seeking unique and expressive clothing options.
2. Graphic Design - Disruptive innovation opportunity: Collaborate with fashion brands to create visually striking graphic designs that convey powerful messages and resonate with consumers.
3. Modeling and Advertising - Disruptive innovation opportunity: Redefine beauty standards in modeling and advertising by featuring diverse and unconventional models, challenging traditional notions of attractiveness.