The Helly Hansen HH-118389225 '232' collection is the brand's latest offering for fall/winter 2023. "Inspired by Helly Hansen’s vast history of creating performance-driven and professional grade gear, HH-118389225 code name "ARCHIVE" is the embodiment of this rich past brought to life in modern premium capsule collections" with each line transforming traditional elements from the iconic brand for a new generation of consumers.
Drawing inspiration from Helly Hansen's ski patrol gear, the Helly Hansen HH-118389225 232 collection is designed to be functional in extreme outdoor conditions while still being practical in a city for those on the go. In addition to notable elements like "HELLY TECH® Protection fabric and PrimaLoft® 100% recycled sheet insulation," the pieces from this collection feature ventilation zippers for more breathability along with bold colorblocking and prints in purple and orange shades.
Expressive Performance Apparel
The Helly Hansen HH-118389225 '232' Line is Bold in Color and Print
Trend Themes
1. Performance-driven Apparel - The Helly Hansen HH-118389225 '232' Line showcases a new generation of performance-driven apparel.
2. Functional Outdoor Wear - The collection's mix of extreme outdoor functionality and practical urban wear creates an opportunity for functional outdoor wear.
3. Premium Capsule Collections - HH-118389225 code name 'ARCHIVE' presents an opportunity to launch premium capsule collections based on a brand's rich history.
Industry Implications
1. Athletic Apparel - The collection's performance-driven design and focus on extreme outdoor functionality create innovation opportunities in the athletic apparel industry.
2. Outdoor Gear - The Helly Hansen HH-118389225 '232' Line offers opportunities to disrupt the outdoor gear industry with its focus on functionality and practicality.
3. Fashion - HH-118389225 code name 'ARCHIVE' can inspire opportunities for fashion brands to create premium capsule collections rooted in rich brand history.