A muse wakes up on a mountain of candy floss and follows a black cat into a delicious pink fairy tale land which is best described as a mix between David Lachapelle and Alice in Wonderland. Turns out to be a hot fantasy where she is seduced by dancing black Kitty men. Why, oh why?
It is a steamy and sugar-orgasmatastic advertisement brought to you by Hello Kitty and MAC cosmetics. The film is a great advertisement for the make up brand and the little Hello Kitty model is brilliantly cute.
Candy Floss Fantasies
MAC and Hello Kitty Channel Alice in Wonderland
Trend Themes
1. Fantasy Makeup - Opportunity for cosmetic companies to create a line of makeup inspired by fantasy themes like Alice in Wonderland and Hello Kitty.
2. Branded Collaborations - Opportunity for brands to create unique and eye-catching collaborations to attract consumer attention and increase brand visibility.
3. Visual Storytelling - Opportunity for brands to use visually stunning and immersive storytelling techniques in their advertisements to captivate and engage consumers.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity exists for cosmetics companies to explore fantastical and whimsical themes in their product lines and marketing campaigns.
2. Fashion - There is an opportunity for fashion brands to collaborate with cosmetic companies to create visually striking and unique campaigns that appeal to consumers' sense of fantasy and escapism.
3. Advertising - The advertising industry has an opportunity to explore more visually imaginative and creative ways to tell stories and capture attention, as demonstrated by the Hello Kitty and MAC collaboration.