In an effort to promote Hello Bank's mobile platform, the company launched a 'Mobile Concerto' campaign where a symphony is played using only mobile devices. The digital instruments are coordinated to pump out a symphony in full force. At the end of the performance, the text "it's amazing what you can do with a mobile, now you can have your bank in your mobile" appears.
With an unsuspecting audience, Hello Bank switched out traditional instruments for constructs made up of only smartphones and tablets. From violins to flutes, each instrument was reconstructed back into its original shape with touchscreen devices. Each violin was made up of a tablet and three phones while flutes were made of two phones. All of these devices were secured on a black plastic mount.
Mobile Instrument Symphony Campaigns
Hello Bank's Mobile Concerto Serenades a Crowd Using Mobiles
Trend Themes
1. Mobile Orchestra Revolution - Opportunity for businesses to leverage mobile devices for orchestral music performances and events.
2. Digital Instrument Innovation - Opportunity for developing new instruments using mobile devices and touchscreen technology.
3. Mobile Banking Campaigns - Opportunity for financial institutions to leverage mobile technology for novel marketing campaigns.
Industry Implications
1. Music - Opportunity for the music industry to create new possibilities for instrument makers, composers and conductors using mobile devices.
2. Technology - Opportunity for technology providers to develop mobile devices and applications optimized for creative and entertainment purposes.
3. Finance - Opportunity for financial companies to leverage mobile technology for novel marketing campaigns and user acquisition.