Hopefully you are recycling your clothes by giving them to a younger sibling, goodwill or the like. But imagine a world where your clothes had an expiration date and started dissolving.
What a great way to punk that co-worker you hate. Loan her your expired dress. Helen Storey wants couture to be biodegradable so she has created a collection that is dissolving in a busy London shopping area: Oxford Street.
Implications - With many consumers looking to reduce their carbon footprint, businesses must consider more eco-friendly options when designing products. Incorporating green elements such as biodegradable material or recyclable elements are great ways for companies to contribute to the health of the planet while making a profit.
Biodegradable Couture
Helen Storey's Dissolving Wardrobe
Trend Themes
1. Biodegradable Fashion - Designing clothes with an expiration date and biodegradable materials presents opportunities for sustainable fashion companies.
2. Dissolving Clothing - Creating dissolving clothing opens up new possibilities for temporary or disposable fashion, as well as unconventional prank ideas.
3. Eco-friendly Design - Incorporating green elements such as biodegradable materials or recyclable elements into design can benefit the planet and company profits alike.
Industry Implications
1. Fashion - The fashion industry can innovate through incorporating sustainable materials for clothing and accessories, creating a market for eco-friendly fashion products.
2. Waste Management - The dissolving clothing trend presents opportunities for the waste management industry to develop new methods and technologies for disposal and recycling.
3. Manufacturing - Manufacturing industries can embrace eco-friendly design to minimize waste and carbon footprint, leveraging similar materials and techniques as the biodegradable fashion industry.