Hélas is launching the second drop of its Summer 2022 collection, delivering a range of warm pastel garments with the perfect pops of color to add to your wardrobe. The campaign depicts models in a natural setting, lounging on blow-up flamingos and setting up for a summer BBQ.
The collection spotlights pieces like the ‘BELLO’ shorts, crewnecks, the ‘LEGER’ matching set, and shirts like the ‘HELLAS,’ striped hoodies, and more. Hélas revives its signature geometric patterns, introducing striped shirts, city-scape button-ups, and other whimsical designs. The extensive color selection includes shades like deep salmon, pistachio, caramel, sky blue, rust, and others, so everyone can find something that suits their taste across the 35-piece range.
The second installment of the Hélas Summer 2022 collection arrives on Wednesday, July 13 via Hélas’ website.
Whimsical Pastel Clothing Capsules
Hélas is Unveiling the Second Installment of Its Summer Capsule
Trend Themes
1. Pastel Clothing - The trend of pastel clothing inspires opportunities for eco-friendly and sustainable materials and dyeing techniques.
2. Geometric Patterns - The trend of geometric patterns opens opportunities for technology-enabled customization, such as 3D printing and digital fabrication.
3. Matching Sets - The trend of matching sets creates opportunities for upcycling and circular fashion practices with a focus on versatile styling and low waste.
Industry Implications
1. Fashion - The fashion industry can leverage the whimsical and colorful trend to innovate in sustainable materials, digital design, and online customization.
2. E-commerce - E-commerce platforms can capitalize on the trend of matching clothing sets by creating a dedicated page or section to help customers easily curate outfits.
3. Lifestyle - Lifestyle brands can expand into the pastel and geometric trend and incorporate it into unique home products such as mugs, bedding, and other decor items.