Streetwear label Hélas has unveiled its Spring 2022 drop, a concise new collection that marries minimalist elegance with retro design codes. Set to drop on March 9, the new capule marks the brand's first release of the year.
Continuing the brand's penchant for '90s-inspired aesthetics, the new Spring 2022 capsule delivers a range of old-school styles that have been elevated via contemporary layering techniques. The collection itself has been organized into a series of categories dubbed 'ORGA,' 'CLASS,' 'POLO CLUB,' and 'MARVIN.'
The collection includes a range of weaters, hoodies, vests, cable knit sweater vests, graphic t-shirts, and shorts. The diverse range of pieces arrive in an equally dynamic variety of colors inlduing sky blue, pine green, cardinal red, beige, pistachio green, and more.
'90s-Inspired Spring Streetwear
Hélas Unveils Its Retro-Themed Spring 2022 Collection
Trend Themes
1. '90s-inspired Streetwear - Opportunity for other streetwear brands to incorporate retro design codes to elevate their collections for Spring 2022.
2. Minimalist Retro Design - Future trend of merging modern minimalist design with retro colors and patterns for an updated nostalgic look.
3. Dynamic Color Varity - Trend for more fashion brands to experiment with bold and unique color choices to make their collections stand out in the market.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to incorporate minimalist retro designs and dynamic color options in their upcoming collections.
2. Streetwear Industry - Trend for streetwear brands to continue to draw inspiration from '90s aesthetics to create trendy pieces for their customers.
3. Textile Industry - Opportunity for textile companies to produce fabrics that mimic retro designs and bold color choices popular in '90s-inspired fashion.