In light of the lagging supply chain, Heineken is hoping to spread some holiday joy to those affected by the delays with the launch of the new Heineken IOUs. As its name suggests, the brand will be offering a free placeholder gift to bring to holiday parties for gifts that won’t arrive on time.
The luxury holiday gift box contains six bottles of Heineken and a personalized message so the recipient knows their true gift will soon arrive. The enclosed gift card can be used to purchase bottles of Heineken, and the recipient can even keep a few beers for themselves.
Starting on December 10th, the promotion will be valid at various locations for gifters over the age of 21 who upload a screenshot of a shipping delay online.
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