After Lily Cole, Kelly Osbourne and Claudia Schiffer, Heidi Klum is the latest celebrity to front a campaign for Accessorize.
The 34 year-old model even collaborated with the Accessorize team to design the "Heidi bag." The stunning structured clutch bag, which retails for £30.00, is pictured above.
Peter Simon, Accessorize Founder and Chairman said, "Heidi Klum is one of the most beautiful and diverse models of our time. Her vibrant personality perfectly captures the essence of the brand."
The Autumn/Winter 2007 campaign, shot in a New York studio, sees Heidi appear in a series of nine images, with various handbags and accessories from the brand. Day accessories, which are quite sophisticated and elegant, are inspired from modernist designer Poiret. The party accessories were inspired by dramatic theater and pure glamour with metallic finish, crystals and gem studding. Jet pendents, chandelier earrings and gem-studded bags are the highlights of the collection.
Heidi Klum for Accessorize
Heidi Bag
Trend Themes
1. Celebrity Collaborations - Brands can capitalize on the influence of celebrities by collaborating with them to create unique products and campaigns.
2. Structured Clutch Bags - Structured clutch bags are a popular accessory choice, offering a sleek and sophisticated look for fashion-conscious consumers.
3. Party Accessories - Party accessories with metallic finishes, crystals, and gem studding are in high demand for those seeking a glamorous and dramatic look.
Industry Implications
1. Fashion - The fashion industry can leverage celebrity collaborations to create buzz and increase sales of their products.
2. Accessories - The accessories industry can benefit from the popularity of structured clutch bags as a trendy and versatile accessory option.
3. Jewelry - The jewelry industry can tap into the demand for party accessories featuring metallic finishes, crystals, and gem studding to offer unique and eye-catching designs.