Fashion label ALYX taps to nostalgia footwear label HEELYS in creating a collaborative roller sneaker suitable for the summer. The two join forces in reworking one of HEELYS' models: the High Top. It is adorned with branding details from both labels and has the signature wheel implemented into the outsole. The uppers are constructed in an all-white canvas, and the toe box and outsoles are crafted from rubber materials.
The branding details are vibrant and colorful in contrast to the white canvas, with both 'ALYX' and 'HEELYS' embellished on top in a variety of fonts. Additionally, the wheel boasts a glittery design and can be detached and replaced with a rubber cover. The collaborative and nostalgic shoes are now available for purchase online at ALYX for the price of $250 USD.
Nostalgic Roller Sneakers
ALYX and HEELYS Unveil a Reworked HEELYS High Top Silhouette
Trend Themes
1. Collaborative Footwear - The collaboration between ALYX and HEELYS showcases the trend of fashion labels teaming up with niche footwear brands to create unique and nostalgic products.
2. Nostalgic Fashion - The reworked HEELYS High Top roller sneaker taps into the trend of nostalgic fashion, appealing to consumers seeking a throwback to their childhood.
3. Customizable Designs - The removable glittery wheel and interchangeable rubber cover of the roller sneaker caters to the trend of personalized and customizable fashion items.
Industry Implications
1. Fashion - The fashion industry can explore collaborations with niche footwear brands to create innovative and nostalgic products that appeal to a wide range of consumers.
2. Footwear - The footwear industry can capitalize on the trend of nostalgic fashion by reworking and modernizing classic designs with unique features, such as integrating roller wheels into sneakers.
3. Online Retail - The online retail industry can take advantage of the customizable design trend by offering a wide range of options for consumers to personalize their fashion purchases, encouraging online purchases and customer loyalty.