The big, bulky Ugg boots that have been re-appearing for the last few years are returning once again as the weather chills, but this year, the Aussie shoe comes in less Uggly styles -- they've even launched a heeled version of the fleece-lined boots.
The brand gained popularity when celebrities like Sienna Miller, Penelope Cruise, Cameron Diaz and Pamela Anderson started wearing them. Even celebrity kids are wearing them now, including Gwen Stefani's little guy.
To date no celebs have been spotted wearing the new heeled Uggs, but if they do decide to give the look ago, the shoes could become the next big thing... and once that happens, you'll probably have to wait for next fall to get your hands on a pair. My tip? Grab 'em now! Ugg has so many star clients, they'll be sure to start gifting pairs to fashionistas like Kate Moss and Victoria Beckham.
Not So Uggly Anymore
High-Heeled Ugg Boots
Trend Themes
1. High-heeled Ugg Boots - The introduction of heeled versions of Ugg boots presents an opportunity for disruptive innovation in the footwear industry.
2. Celebrity Endorsements - The influence of celebrities wearing Ugg boots creates a trend where celebrity endorsements can disrupt the fashion industry.
3. Fashionable and Functional - The move towards less bulky and more stylish designs for Ugg boots opens up possibilities for disruptive innovation in the winter footwear market.
Industry Implications
1. Footwear - The introduction of high-heeled Ugg boots creates an opportunity for disruptive innovation in the footwear industry.
2. Fashion - The influence of celebrity endorsements on Ugg boots presents disruptive innovation opportunities in the fashion industry.
3. Winter Accessories - The transition towards stylish and fashionable Ugg boots creates disruptive innovation opportunities in the winter accessories market.