This 'trend' is clearly nonsense however as fragrance gimmicks go it takes some beating;
Called Virtue, it is claimed that wearing the perfume will bring you closer to God in all aspects. The fragrances are drawn from the bible and are biblical scents. And yes they do claim that the smell is "divine".
I love the idea of using biblical scents to make a traditional perfume In my opinion having a good heart and soul - rather than spending money on perfume - are things that would make you feel more spiritual. I realise this will be controversial but high jacking religion for monetary gain really does make me cross! However, course decide for yourself, this is what Vicki Pratt, President, of IBI, of Orange, CA. had to say;
Perfume Claims to Bring You Closer to God
Heaven Scent
Trend Themes
1. Biblical Scents - Creating fragrances inspired by biblical scents presents an opportunity for disruptive innovation in the perfume industry.
2. Spiritual Fragrances - Developing fragrances that tap into consumers' desire for spiritual experiences could disrupt the traditional perfume industry.
3. Scented Products for Religion - Designing scented products that cater to the needs of various religions could open up new market opportunities for the fragrance industry.
Industry Implications
1. Perfume - The perfume industry can leverage the use of biblical scents and spiritual fragrances to attract new consumer segments and expand its market reach.
2. Religious Products - Manufacturers of religious products can explore the potential of incorporating fragrances into their offerings to enhance the sensory experience for consumers.
3. Wellness - The wellness industry can incorporate fragrances that promote spiritual well-being into their products, including aromatherapy oils and candles.