Can the LightMate body pillow really replace the warmth of human companionship? The talented Francesca Lanzavecchia, who has designed the some amazingly fashionable body braces, has also designed the LightMate, a glowing heated pillow designed for you to cuddle when you need a friend.
Lanzavecchia says "LightMates are soft anthropomorphic pillows and warming lamps. This awfully attractive creature heats, lights and provides company. Their different sizes answer to everyone’s need of heat; a mate to hug or a huge companion you can lay on."
Personally, I'm thinking that this pillow looks a little like intestines; but if cozying up to the LightMate brings you pleasure, what does it matter how it looks?
Heated Body Pillows
LightMates to Replace Life Mates?
Trend Themes
1. Heated Body Pillows - Body pillows that provide warmth and comfort through heat are becoming more popular, offering an opportunity for companies to innovate with unique designs and features.
2. Anthropomorphic Pillows - Anthropomorphic pillows that offer comfort and companionship through unique designs and warming features have potential for disruptive innovation within the home goods and novelty gift industries.
3. Lamps with Warming Features - Lamps with added warming features are a growing trend, opening up opportunities for innovation within the lighting and home goods industries.
Industry Implications
1. Home Goods - There is a growing market for heated body pillows, anthropomorphic pillows, and lamps with warming features in the home goods industry, offering opportunities for companies to create unique and innovative products.
2. Novelty Gift - Anthropomorphic heated body pillows and lamps with warming features are unique and fun gift options, creating opportunities for companies within the novelty gift industry.
3. Lighting - The incorporation of warming features into lamps is a growing trend within the lighting industry, providing an opportunity for companies to differentiate themselves and create innovative products.