Cool Medical Fashion

Phonak ‘Audio' Targets Stylish Hearing Aids Towards the Younger

Hearing aids used to be for old people. However, Phonak Audio has launched into the scene with a line of colorful high performance hearing aids that seem cool. The marketing materials are hip and fresh, and the product is clearly targeted towards a younger demographic.

One of the largest segments for hearing aids is 50-65 year olds with mild to moderate hearing loss. The problem is that 50-65 year old people feel young. As a result, purchasing a hearing aid would be otherwise embarrassing, and the segment is the least tapped in the industry. That's where Phonak's colorful line comes into play.
Trend Themes
1. Colorful Hearing Aids - Phonak's line of colorful hearing aids appeals to younger demographics, disrupting the traditional stigma of hearing aids.
2. Youthful Marketing - Hip and fresh marketing materials from Phonak Audio targets a younger demographic for hearing aids.
3. Untapped 50-65 Demographic - Phonak's colorful line fills a gap in the hearing aid industry by appealing to a younger 50-65 year old demographic.
Industry Implications
1. Healthcare - Phonak's innovative approach to hearing aids disrupts the traditional healthcare industry by targeting a younger demographic.
2. Fashion - By marketing hearing aids as fashion accessories, Phonak is disrupting the fashion industry and breaking down ageist stereotypes.
3. Technology - Phonak's high performance hearing aids disrupt the traditional technology industry by appealing to younger demographics and showcasing the latest advancements.

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