Hearing aids used to be for old people. However, Phonak Audio has launched into the scene with a line of colorful high performance hearing aids that seem cool. The marketing materials are hip and fresh, and the product is clearly targeted towards a younger demographic.
One of the largest segments for hearing aids is 50-65 year olds with mild to moderate hearing loss. The problem is that 50-65 year old people feel young. As a result, purchasing a hearing aid would be otherwise embarrassing, and the segment is the least tapped in the industry. That's where Phonak's colorful line comes into play.
Cool Medical Fashion
Phonak ‘Audio' Targets Stylish Hearing Aids Towards the Younger
Trend Themes
1. Colorful Hearing Aids - Phonak's line of colorful hearing aids appeals to younger demographics, disrupting the traditional stigma of hearing aids.
2. Youthful Marketing - Hip and fresh marketing materials from Phonak Audio targets a younger demographic for hearing aids.
3. Untapped 50-65 Demographic - Phonak's colorful line fills a gap in the hearing aid industry by appealing to a younger 50-65 year old demographic.
Industry Implications
1. Healthcare - Phonak's innovative approach to hearing aids disrupts the traditional healthcare industry by targeting a younger demographic.
2. Fashion - By marketing hearing aids as fashion accessories, Phonak is disrupting the fashion industry and breaking down ageist stereotypes.
3. Technology - Phonak's high performance hearing aids disrupt the traditional technology industry by appealing to younger demographics and showcasing the latest advancements.