CVS Health is introducing a new kind of retail concept called HealthHub that offers far more than pharmacies of the past. While HealthHub offers all the convenience and familiarity of a CVS Health pharmacy, it also centered on community and health and wellness services.
The concept pharmacy of the future offers nutritionist counseling services and workout classes, which help to address health from a broader lifestyle perspective. The store also introduces new categories with homeopathy and fitness products like yoga mats. To help people discover its broader spectrum of wellness products and expanded categories, HealthHub integrates solutions like digital screens, iPads and learning tables.
Changing perspectives on health are inspiring people to double down on prevention and adopt well-rounded lifestyles that approach wellness holistically—and HealthHub reflects the changing needs of consumers.
Lifestyle Pharmacy Concepts
CVS Health's HealthHub Shares a Range of Wellness Products & Services
Trend Themes
1. Community-centered Pharmacy Services - In response to changing perspectives on health, pharmacies are shifting their focus towards a more community-centered approach, providing wellness services beyond just prescriptions.
2. Expanded Product Categories at Pharmacies - Pharmacies are starting to offer expanded product categories beyond just medicine, including fitness equipment and homeopathy products.
3. Integration of Digital Solutions in Pharmacies - Pharmacies are adopting digital solutions, such as iPads and learning tables, to make it easier for customers to discover and learn about wellness services and products.
Industry Implications
1. Retail Pharmacy - Retail pharmacies have an opportunity to differentiate themselves from competitors and increase customer loyalty by expanding their product and service offerings to include a more holistic approach to wellness.
2. Fitness Industry - The fitness industry can partner with pharmacies to offer workout classes and fitness equipment, catering to those seeking a more well-rounded approach to health and wellness.
3. Homeopathy Industry - The homeopathy industry can benefit from pharmacies' expanded product categories, providing a wider market for alternative remedies and treatments.