This example of healthcare packaging is a student project that fulfilled an assignment regarding the relationship between the branding of personal products and the experience of shame while making a purchase in-store. The fictitious product range that resulted features a variety of personal and healthcare products, such as a deodorant, pills and a lotion.
Created by muskat of the school TH Nürnberg in Germany, the conceptual product range was designed for a typography class and as such, prominently features each uniquely selected product name in a sleek font. The deodorant spray is called 'DON'T SWEAT,' while the lotion is called 'DON'T BLUSH,' and the pills are called 'SLOW DOWN. The brand name created by muskat to go along with the clinical range is Noskam.
Shame-Free Healthcare Packaging
Noskam is a Healthcare Brand Concept Created by a Student
Trend Themes
1. Shame-free Healthcare Packaging - The trend of designing healthcare packaging that eliminates or reduces feelings of shame and embarrassment during the purchase process presents an opportunity for disruptive innovation.
2. Personalized Healthcare Products - Creating a range of personalized healthcare products for consumers can disrupt the healthcare industry and improve the customer experience.
3. Typography-focused Branding for Healthcare Products - The trend of using typography as a key element of branding for healthcare products can create an opportunity for innovative and visually appealing products on the market.
Industry Implications
1. Healthcare Packaging Industry - An opportunity exists for healthcare packaging companies to provide packaging that eliminates or reduces shame and embarrassment in the purchase process.
2. Consumer Healthcare Industry - The consumer healthcare industry could benefit from designing personalized healthcare products that cater to individual needs and preferences.
3. Graphic Design Industry - The trend of incorporating typography into healthcare product branding creates opportunities for innovative graphic design ideas and unique branding strategies.