We have featured the brilliant work of Mark Jenkins before on Trend Hunter, however these new projects look as awesome as they are provocative. Mark Jenkins works in the streets to get reactions from the average passerby.
Jenkins' work is created to shock, stun and be provocative in order to interact with its surroundings.
A brilliant example is the floating couple in the river somewhere in Malmo in Sweden. Do they need rescuing? They are hanging onto a string of balloons. Are they trying to rescue the balloons? What's going on? The viewer is not entirely sure, which is engaging and fun.
Guerrilla Head-Butting
Live Interactive Art in the Streets by Mark Jenkins
Trend Themes
1. Interactive Urban Art - Mark Jenkins' live art in the streets engages the public and challenges traditional art mediums.
2. Disruptive Provocation - Jenkins' provocative work challenges societal norms and presents disruption as a tool for creative expression.
3. Street Performance Art - Jenkins' use of streets as a canvas invites public participation, blurs the line between art and life, and creates unique viewing experiences.
Industry Implications
1. Art and Design - Jenkins' work presents disruptive innovation opportunities for traditional art mediums, galleries, and museums.
2. Marketing and Advertising - Businesses can leverage Jenkins' street art as a way to expose their products and services in unconventional ways, reaching new audiences.
3. Entertainment and Event Production - Event production companies can incorporate aspects of Jenkins' street performance art in their productions to create unique and engaging experiences for attendees.