Glow Bar's wild-harvested and organic He Shou Wu introduces an ancient Chinese herb and its benefits to a new generation. In traditional Chinese medicine, the herbal remedy is revered for its natural antibacterial and anti-inflammatory properties, as well as its beautifying benefits. Glow Bar brands its drink elixir as a product that's beneficial for nourishing the hair and skin, as well as "stimulating your spiritual nature."
The adaptogenic elixir can be combined with hot drinks, smoothies and shakes, and customers report that the product is helpful for alleviating hair loss caused by extensions and stress.
According to Sasha Sabapathy, who created Glow Bar as a wellness company for women, "I take He Shou Wu, which is our skin and hair focused product, in my morning smoothie. It really helps with skin radiance and it is great for keeping my hair long and thick."
Beautifying Herbal Elixirs
Glow Bar's He Shou Wu Blends Into Drinks to Support Hair & Skin Health
Trend Themes
1. Adaptogenic Elixirs - Disruptive innovation opportunity: Develop new adaptogenic elixirs that target specific health and wellness concerns.
2. Ancient Chinese Herbal Remedies - Disruptive innovation opportunity: Modernize and package traditional Chinese herbal remedies for a new generation of consumers.
3. Hair and Skin Nourishment - Disruptive innovation opportunity: Create innovative products that nourish and enhance the health of hair and skin.
Industry Implications
1. Wellness and Beauty - Disruptive innovation opportunity: Integrate wellness and beauty industries by developing products that promote both internal and external health.
2. Natural Remedies - Disruptive innovation opportunity: Expand the market for natural remedies by highlighting their effectiveness and promoting their benefits.
3. Functional Beverages - Disruptive innovation opportunity: Develop functional beverages that address specific health concerns, such as hair and skin health.