Nike introduces yet another Dunk Low sneaker model to its roster in the HBCU colorway to continue celebrating the many different universities across the nation. This time, the sportswear giant celebrates Tennessee State University marked with color-blocking elements throughout the entire silhouette.
The shoes start off with a smooth black leather material at the base foundation with vibrant touches of royal blue and crimson red paneling on top. This details the heel, mudguard, and the quarter sections. Additional details include the neutral white that marks the Swoosh logo and laces before being detailed with mustard along the tongue and heel tab. TSU branding marks the tongue and the founding year rounds out the sneaker along the heel tab.
Collegiate Color-Blocking Sneaker
Nike Launches a HBCU Colorway of the Dunk Low Sneaker
Trend Themes
1. University-specific Colorways - Opportunity for other athletic companies to expand into celebrating universities and their colors with university-specific shoe collections.
2. Color-blocking Elements - Incorporating color blocks into activewear clothes and emphasizing vibrant colors as a new wardrobe trend.
3. Nostalgic Silhouettes - Reviving classic shoe designs to create brand new, coveted products in the athletic industry.
Industry Implications
1. Athletic Footwear - The development of new university-specific designs will lead to increased revenue and buzz for athletic shoe companies.
2. Clothing and Fashion - Using color-blocking on everyday clothing to add a pop of vibrant colors and embrace this fashion trend.
3. Marketing and Advertising - Creating brand-based products that taps into consumers' nostalgia while maintaining a modern, sleek look in their products.