Hatchimals are one of the season's hottest toys which rapidly grew in popularity after the brand released a series of 'unboxing' videos on Youtube.
'Unboxing' videos involve an individual, usually an excitable child, unpacking a product or toy, while their reaction to the product is recorded and uploaded online. Sales in Hatchimals skyrocketed following the uploading of unboxing videos, including one which was uploaded to Ellen DeGeneres' Youtube channel.
Once one has seen the adorable toy, it's not hard to understand how it's grown so quickly in popularity. The toys are both interactive and adorable, offering the child a unique experience to hatch a furry robot from an egg. Once the toy has hatched from its plastic egg, children can take care of it by teaching it to walk, talk and even play games.
Interactive Hatching Furry Robots
Hatchimals Hatch from Eggs and Grow Up with the Child
Trend Themes
1. Interactive Furry Toys - There is an opportunity to create more interactive and engaging toys that both entertain and educate children, such as intelligent plush toys or interactive game sets.
2. Unboxing Videos - More brands can leverage the power of unboxing videos to generate buzz around their products and reach a wider audience online.
3. Integrating Technology in Toys - There is a growing trend towards incorporating technology into traditional toys to enhance children's learning and play experiences, such as augmented reality or voice recognition technology in toys.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage emerging technologies to create more interactive and educational toys that engage children and encourage learning.
2. Marketing and Advertising - Marketing and advertising agencies can harness the power of unboxing videos and social media influencers to launch successful marketing campaigns that resonate with their target audience.
3. Technology and Innovation - Technology and innovation companies can partner with toy manufacturers to develop new and exciting features for interactive and intelligent toys, promoting education and learning through play.