If there's one hip hop artist that I'm glad has finally decided to venture into the fashion industry, it's Yasiin Bey (aka Mos Def) and he's already started with the Harun No. 7 fragrance.
Yasiin Bey will be starting a new collaborative design project that called Fellowship Mission and the very first product spawned out of this project is the Harun No. 7. The scent is best described by Union Los Angeles as a "special blend of woodsy, spicy, Indian attar, with a refreshing citrus top note." The fragrance is brewed in Brooklyn, New York and is chemical-free and alcohol-free, making it 100% natural. It's unisex too, which means men and women can both enjoy having this scent on their body.
It'll be interesting to see what Fellowship Mission will bring next and how it'll evolve into a full-blown brand.
Hip Hop Fragrances
Yasiin Bey Goes Ventures Outside the Music Industry with Harun No. 7
Trend Themes
1. Hip Hop Fashion - The growing movement of hip hop artists entering the fashion industry presents opportunities for new disruptive innovations.
2. Natural Fragrances - The trend towards chemical-free and natural ingredients in fragrances is gaining momentum, creating opportunities to innovate in this space.
3. Collaborative Design Projects - There is a rising trend towards collaborative design projects, which presents opportunities for new and unique products.
Industry Implications
1. Fashion - The fashion industry is being disrupted by a new generation of hip hop artists who are bringing fresh perspectives and styles.
2. Beauty - The beauty industry is embracing the trend towards natural and chemical-free ingredients, creating opportunities for innovative products.
3. Design - The rise of collaborative design projects presents opportunities for designers of all kinds to create new and unique products.