The Hardware AW22 debuted at New York Fashion Week earlier this year and the capsule features glamorous and chic silhouettes that captivate attention. The designers at the luxury, high-end brand drew inspiration from the city skyline and presented what has been defined as "a visual mixtape of grunge-n-glamour" and as "the 'give a f**k' attitude of a Siouxsie Sioux meets Carrie Ann Moss in The Matrix."
Unique metal embellishments are a frequently harnessed design trope. The Hardware AW2 is composed of high-end materials, including luxurious leather and "esoteric premium fabric choices." As a brand, Hardware serves the "modern-day female, loud, proud, and independent" and this shows in the Hardware AW2 release. The capsule is called Natural Savage, reflecting the empowering and wild connotations of the designs.
Glamorous Skyline-Inspired Fashion
The Hardware AW22 Capsule is Grungy & Aesthetically Captivating
Trend Themes
1. Skyline-inspired Fashion - The trend towards designing clothing inspired by architecture and metropolitan city life offers an opportunity for disruptive innovation in sustainable and eco-friendly materials and manufacturing processes.
2. Grunge-n-glamour Aesthetics - The trend towards combining grungy and glamorous elements in fashion offers an opportunity for disruptive innovation in incorporating high-tech materials and wearable technology into clothing designs.
3. Metal Embellishments - The trend towards incorporating metal embellishments into clothing designs offers an opportunity for disruptive innovation in developing new and unique ways to incorporate metal into fabrics, and creating versatile and multi-functional clothing for different occasions.
Industry Implications
1. Fashion Industry - The fashion industry can innovate towards more sustainable and eco-friendly materials and manufacturing processes, incorporate wearable technology into clothing designs, and come up with new and unique ways of incorporating metal embellishments into their designs.
2. Architecture Industry - The architecture industry can collaborate with fashion designers to create innovative designs and incorporate architectural elements into clothing designs, creating new and unique clothing collections inspired by buildings and cityscapes.
3. Metalworking Industry - The metalworking industry can innovate towards developing new and unique ways to incorporate metal into fabrics and clothing designs, and also collaborate with fashion designers to create unique metal embellishments that can be applied to clothing designs.