Breathably Lightweight Hardshell Jackets

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The 'Motive AscentShell' is Waterproof and Windproof

Outdoor Research has built a reputation for itself by creating apparel that manages to combine desirable traits that have been assumed to be mutually exclusive, and this approach is more than evident in the ‘Motive AscentShell,’ a hardshell jacket that is waterproof but breathable, and rugged yet lightweight, all without being prohibitively pricy.

The ‘AscentShell’ technology uses electro-spinning construction to create a tri-layer material that manages to bring together the high breathability, low weight, ample stretchiness and overall comfort that leaves conventional waterproof membranes in the dust. By using cinched binding to seal out wind and unsavory weather and a waterproof shell construction with mechanical stretch, Outdoor Research has managed to ensure that weatherproofing features do not come at the cost of freedom of movement.

The ‘Motive AscentShell’ is the most lightweight of all the ‘AscentShell’ offerings, making it the consummate hardshell jacket for use over a t-shirt in the summer or over your mid-layers in colder weather. In addition to being lightweight, the construction of the ‘Motive AscentShell’ also lends itself to a degree of compact packability that’s unprecedented in hardshell jackets, whilst still offering a degree of ruggedness that will help you evade everything from hailstorms to wind-laced monsoon downpours.

Elsewhere, this hardshell jacket offers a number of handy design features including an adjustable hood, an internal storm flap, a carabiner loop, key clip and a hand pocket that doubles as a stuff sack, to name just a few.
Available for only $199, the ‘Helium AscentShell’ is a wonderfully versatile and reliable hardshell jacket that will be your best friend during outdoor adventures across the seasons for years to come.
Trend Themes
1. Breathable Hardshell Jackets - The usage of electro-spinning construction to create tri-layer breathable material for hardshell jackets.
2. Compact Packable Jackets - Making hardshell jackets compact and packable while maintaining ruggedness.
3. Multiple Features in Hardshell Jackets - Adding necessary features in hardshell jackets for better user experience.
Industry Implications
1. Outdoor Apparel - Using breathable and packable material in outdoor apparel for better user experience.
2. Sportswear - Creating hardshell jackets for sportswear with additional features for a better experience.
3. Hiking Gear - Creating multipurpose and lightweight hardshell jackets specific for hiking and trekking.

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