Celebrities have been dabbling in the fashion realm for some time now and now that many of them are becoming mothers, it is only natural that they would turn their eyes to the kiddy market, as did Gwen Stefani with the Harajuku Mini debut collection. Created especially for Target, this line follows the already very successful label, L.A.M.B.
Considering that Kingston Rossdale, her older son, inspires style envy for adults and children alike, Gwen Stefani's decision to enter the children's fashion game is definitely not surprising. Filled with Japanese-inspired pieces, the Harajuku Mini debut line is cute, edgy and full of innocent attitude. The Harajuku Mini line offers both boy and girl clothing at an affordable price.
Japanese-Inspired Kidswear
The Harajuku Mini Line is Designed by Gwen Stefani for Target
Trend Themes
1. Celebrities in Kidswear - Opportunity for more celebrities to collaborate and create their own kidswear lines.
2. Japanese-inspired Fashion - Potential for other brands to incorporate Japanese-inspired elements into their designs.
3. Affordable Children's Fashion - Demand for more affordable options in the children's fashion industry.
Industry Implications
1. Fashion Retail - Potential for retailers to showcase and sell celebrity-designed kidswear collections.
2. Children's Apparel - Opportunity for other children's apparel brands to tap into the Japanese-inspired fashion trend.
3. E-commerce - Growing demand for affordable children's fashion creates an opportunity for e-commerce platforms to offer a wide range of options.